Creating Impact with a Coming Soon Page: The FCMS Case Study
When Placeholder Pages Become Powerful Marketing Tools
Let’s be honest. Most “Under Construction” pages are digital afterthoughts. They exist because something needs to fill the space, not because they’re expected to perform.
But what if we flipped that thinking? What if that temporary page became your hardest-working digital asset during those crucial early days?
That’s the approach we took with Florida Court Mediation Services (FCMS). What began as a request for a simple placeholder evolved into something much more valuable: a conversion-focused touchpoint, already generating leads and turning heads among potential investors.
The Challenge: More Than Just a Digital Doorstop
When the FCMS team reached out, they were navigating that exciting (and slightly overwhelming) early business phase. Their full website was still under development, but they needed something in place that would:
- Start establishing their professional presence online
- Begin collecting potential client information
- Create a positive first impression with investors
- Reflect their core values while providing practical functionality
They didn’t want the digital equivalent of a “Back in 5 Minutes” sign. They needed something that would work for them while they worked on building their business.
Our Solution: A Coming Soon Page with Purpose
We designed a page centered around performance, not just aesthetics. The strategy behind this temporary page included:
1. Interactive Elements That Reward Engagement
Those subtle interactions you feel as you move through the page? They’re intentional touchpoints, designed to create micro-moments of satisfaction.
(Industry tip: Interactive elements can reduce bounce rates – the percentage of visitors who leave after viewing just one page – significantly. Lower bounce rates tell search engines your content is engaging, which is great for SEO.)
2. Brand-Centric Design That Tells a Story
Rather than simply announcing “we’re not ready yet,” the page actively communicates FCMS’s three core service pillars. This isn’t just listing services—it’s building brand recognition from day one and setting expectations about what makes them different.
3. A Contact Form That Converts
The contact section transforms what could have been a passive announcement into an active lead generation tool. While most coming soon pages just ask visitors to check back later, this one starts building relationships immediately.
The result? While the full website is being built, the business is already building its client pipeline.
The Result: A Placeholder That Performs
The most interesting part has been watching this “temporary” solution deliver permanent value:
- It’s already collecting qualified leads from people needing mediation services now
- Several investors have commented specifically on the professional presentation
- The client has a tangible asset to share in networking situations
- Search engines are indexing the page, building domain authority before the full site launch
Key Takeaways: Making Your Coming Soon Page Work Harder
Based on our experience with FCMS and similar projects, here’s how to create a coming soon page that’s more than just a digital placeholder:
- Focus on a single conversion action rather than trying to do everything
- Incorporate your core brand elements to start building recognition
- Add thoughtful interactive elements that reward engagement
- Keep forms simple but strategic in the information they collect
- Ensure mobile responsiveness (first impressions often happen on phones)
- Include SEO fundamentals to start building authority immediately
Ready to Make Your First Digital Impression Count?
Whether building a new business from scratch or redesigning an existing site, don’t underestimate the power of a strategic coming soon page. It’s not just about marking your territory online—it’s about beginning meaningful customer relationships before your full digital experience is ready.
Want to see how we could transform your coming soon page from a simple placeholder to a hardworking part of your digital strategy? Let’s chat about your project →
Have you ever used a coming soon page that generated results? Or have you seen creative examples that stood out? Share your experiences in the comments below!
Tags: web design, coming soon page, conversion optimization, lead generation, professional services marketing, law firm marketing, mediation services
