Before my co-founder Alejandro and myself started this business, we were looking for ways we could spread some authentic positivity to Los Angeles while also doing something that could support us. We were both pretty new to LA at the time, and we saw that it was pretty lacking when it came to personal connections, especially in business. We’re both pretty entrepreneurial people, him with more experience, and me with more creativity, and one thing both of us had a lot of natural strength in was marketing.
We’d both moved to LA around the same time (me about six months before him), he came from Venezuela and I came from Missouri. Los Angeles was a different world than what we were used to. It moves quick, it’s extremely competitive, and the people here are constantly hussling.
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